BEAUTY IN THE MEDIA

The aim of this blog is to focus on aspects of portraying beauty in the media; the negative and positive-if any. This topic is very important because the media actually manipulate us when telling us what is beautiful, how to perceive beauty and by continual portraying only the one type of a perfect woman make us consider it standard. Those women are all young, beautiful and thin. It looks like we are living in a perfect world full of perfect looking people. But how often do we actually meet those people in a real life? How often do we meet them on a street?

In fact, nobody can see what is actually behind it, behind this “media perfection.” Nobody realizes that many of those women may suffer from eating disorders and that the number of women who can really look like that is actually very small. Despite of all this, it does not stop women from trying to look the same and later ending with eating disorders or low self-esteem.

neděle 16. května 2010

Dove Campaign for Real Beauty

As a recent event related to the topic Beauty in Media can be considered the Dove Campaign for Real Beauty. It is a worldwide marketing campaign launched in 2004 which includes the Dove Self-Esteem Fund since 2006. The campaign includes advertisements, commercials and workshops. What makes the campaign innovative and original is that it is based on a natural look of a woman and therefore supports woman’s self- esteem. The goal of the campaign is to “to change the Western concept of beauty from ultra-thin models with perfect features to making every girl (and woman) feel positive about her looks, no matter what they are.”
It seems to me that there is finally someone who realized that portraying all those perfect and super slim models represents a real serious issue which only has a negative impact on women and that it is necessary to do something about. Plus, this is the only cosmetic company on the market having this kind of a program when presenting “normal” women as standards of beauty. And since most of the women are the average weight, the company can reach much wider public. I do not consider normal that girls start dieting at the very early age instead of enjoying careless childhood and should not think whether they are slim or not. If nowadays this is what 8 year old girls deal with, how it is going to be in 20, 40 years? How are young girls supposed to build self- esteem when they compare themselves with the models or their favorite actresses they can see every single day all around them? It also seems to me that today’s perceiving of other person is too superficial and rather based on the individual’s appearance than the individual’s personality.

Watch:

The Dove self-esteem Fund:

http://www.youtube.com/watch?v=7rSjh52fGTg

Building Confidence & Self-Esteem in Young Girls:

http://www.youtube.com/watch?v=IWzbIVwGd1E&feature=related

Vystavil v

1 komentář:

  1. Barbora Chromeckova23. května 2010 v 2:47

    Hi Eva,
    I like your topic very much. As every woman, I also deal with the qeastion if my body is normal, if I should be on diet or not. Honestly, I would be O.K. with my body but when I see all these "perfect women" in almost all ad, I am not sure if my body is really so O.K. as I thought. I agree with you that how the media potray the woman's bodies influences the women a lot. I like the campaign of DOVE. It is perfect. They show the real women, the women of normal weight, and I like these women much more that the super tiny women which are showed in any other ad. I think that this step of DOVE was very right!Even if the women in the ad are not super tiny with nice breasts, they are still very beutiful. I hope that there will be more ads like that on the market, because if the main goal of an ad is to make the customer to identify with the person in ad, then that is the good step forward.
    Bara

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