Another article called Body Image Advertising that you can pursue at http://missourifamilies.org/features/nutritionarticles/nut43.htm and was published in 2009. As it is said in the article our culture seems to be obsessed with physical appearance. Especially young people are strongly influenced by the Mass Media. And also as it is written in the article, while we might think of this as a relatively recent development, examples of advertisements that use this same approach have been around for more than 100 years.
According to me, it is not surprising that people still try hard and buy products just to look like the society ideals. We are surrounded by them since our very childhood, are learnt they are ideal and then just grow up in it. Plus, many people do care about what the others think; and if the society’s attitude is to recognize only good looking people as successful, it seems to me that people try to look like these ideals not because of themselves but just to be able to achieve something. And then there must be something wrong with the society.
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